For the first time ever, Kellogg's new cereal is bringing together its classic mascots to share a box in the name of friendship and inclusion.
To mark Spirit Day, an annual day of awareness against bullying, Kellogg's new All Together cereal is supporting this cause one bowl of cereal at a time.
Kellogg's partnered with GLAAD to release this special cereal in honor of Spirit Day, the annual LGTBQ+ advocacy day held in October to stop bullying.
Tony the Tiger, Sam, Snap, Crackle, Pop, Cornelius Rooster, Mini-Wheats and the Raisin Bran Sun are all featured on the box which celebrates diversity and inclusion.
Proceeds from the sale of the cereal will go to GLAAD'S anti-bullying campaign in addition to a $50,000 donation made by the company.
On Mother's Day and Father's Day the company released images of these rainbow Rice Krispie treats, acknowledging the same-sex parents out there.
