More and more brands are taking serious steps to reduce their reliance on single-use plastic, and are switching to much more eco-friendly options, like paper.
Personally, I think it's safe to say Kit Kat Japan is out here winning the sustainable candy game because their new wrappers are not only paper, but they've actually turned their packaging into origami.
As such, the Japan division is making some serious change and is swapping out its traditional plastic packaging on its miniature Kit Kat bars for paper instead. And what's even better, you can enjoy some calming, fancy paper-folding after you've enjoyed your chocolate treat and make a cute crane, known as an orizuru.
According to Fast Company, plastic also offers a hyper-glossy exterior, which usually works remarkably well to entice anyone fighting a particularly demanding sweet tooth. But I think the promise of origami is also pretty enticing too, don't you think?
The wrapper even includes instructions on how to fold the paper, just in case you're like me and need all the help you can get when it comes to the ancient art of taking a piece of paper and somehow turning it into something that resembles a bird.
By 2021, individual Kit Kats will get the single-layer paper wrapper treatment too, so the entire line of delicious chocolate-coated wafers will be as environmentally friendly as possible.
According to Fox 35, Japan actually sells the most Kit Kats in the world, so it definitely seems like a great place to start implementing this sustainable packaging.
h/t: Fast Company, Fox 35
