Over the years, brands have been criticized for their lack of diversity and inclusivity, especially when it comes to skin tone. For example, major beauty brands continue to lack a diverse range of foundation and concealer shades, favoring lighter skin tones over darker tones. Many are making a greater conscious effort to increase their shade ranges, but it's still been a long journey for many major brands.
It's taken nearly 100 years, but Band-Aid is joining others and finally making bandages for deeper skin tones.