I don't know what it is about swinging a club as hard as you can and trying to hit a ball far into the abyss, then walking many a meter to that ball, and doing it all over again, but people sure love it! For me, however, golf season means prime napping television. Seriously—have you listened to those announcers? Works better than melatonin!
If you're not interested in golf, golf beer pong will probably change your mind.